Published on: Wednesday March 23, 2022

The Philippines Department of Tourism is continuing its marketing and promotional campaigns a month after it reopened to foreign leisure travelers. This time they are looking to potential visitors from the key source market of Japan.

Tourism Secretary Berna Romulo-Puyat led the Philippine delegation in engaging with all tourism stakeholders in Japan and encourages the country as a safe destination to visit in the new normal.

Japan was repeatedly the Philippines’ fourth largest tourism source market before the pandemic. In 2019, from Japan, the country recorded 682,788 tourists. From the country’s reopening on February 10 to March 20, 2022, the Philippines has welcomed 2,125 leisure travelers from Japan.

During the delegation’s official trip to Japan, Puyat met with Japanese travel agents, tour operators, tourism organizations and English study operators, economic federations, as well as Japanese media from Tokyo, Nagoya and Osaka.

STWorld; Japan Association of Travel Agents; JTB Corp; Japan Travel and Tourism Association; Hankyu Travel International Co., Ltd; Kansai Economic Federation; and the Japan Philippine Tourism Council were some of the notable attendees.

Puyat highlighted the low number of Covid-19 cases in the country, the high vaccination rate of tourism workers, compliance with global safety and hygiene protocols and the simplification of entry requirements and the process, among others.

She assured Japanese tourism stakeholders that the DOT will continue its marketing efforts, including that of charter flights to the Philippines.

In addition, Puyat has introduced a program to attract Japanese travelers who are fully vaccinated but have not yet received their booster shots by providing booster shots of the Covid-19 vaccine to famous tourist destinations in the country. This will help Japanese tourists return to Japan without being quarantined.

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Tags: Philippine Department of Tourism