The Japan National Tourism Organization (JNTO) will participate in the Arab Travel Market (ATM) in May 2022 to strengthen ties with the Middle East on the occasion of the 50th anniversary of diplomatic relations between Japan and the United Arab Emirates.
Japan National Tourism Organization (JNTO) will participate again this year in the Arab Travel (ATM) Market 2022, the leading travel and tourism trade show in the Middle East. Taking place May 9-12 at Dubai World Mall and May 17-18 in a virtual format, ATM connects buyers, exhibitors, media and travel professionals from the Middle East and around the world.
One of JNTO’s main objectives at these events is to educate key travel and media professionals in the Middle East region. This year’s efforts will highlight Japan’s unique and diverse tourist attractions under the banner of “Japan. Endless discovery.
JNTO’s participation this year is particularly significant as 2022 marks the 50th anniversary of diplomatic relations between Japan and the United Arab Emirates. Following the opening of the JNTO office in Dubai in 2021 As part of the Japanese government’s strategic goal of welcoming 60 million international visitors by 2030, this year’s participation is a further commitment to JNTO’s goal of making the Middle East a priority market.
Mr. Mizuki Onishisenior manager of the JNTO Dubai office, commented:We are delighted to be exhibiting at the 2022 edition of the Arabian Travel Market (ATM), the largest travel trade show in the Middle East. We are also very honored to be part of the year marking the 50th anniversary of diplomatic relations between the United Arab Emirates and Japan, an important milestone. Through our participation in events such as ATM, we plan to strengthen our cooperation with airlines and travel agencies in the region while generating Middle Eastern interest in travel to Japan.
JNTO recently launched social media channels in Arabic to interact with potential travelers to the region. The new Facebook and Instagram channels are designed to inspire, with engaging posts that showcase Japan’s natural beauty, culture and heritage, along with interesting information and stories that are sure to spark interest.
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