SOUTH KOREA. Amid growing anticipation of a widespread resumption of outbound travel, Lotte Duty Free has launched a “Travel is Coming” promotion to bolster benefits for Korean customers.

On April 18, the government eased strict social restrictions that had been in place for 25 months, ushering in a long-awaited era of “living with COVID”.

The promotion runs from April 22 to May 31 alongside existing major marketing events. It includes various online and offline incentives such as additional LDF PAY (loyalty points that can be used as cash for purchases), a dynamic exchange rate compensation program and a reward system for frequent purchases.

As the Republic of Korea heads into a period of comparative normality, Lotte Duty Free offers multiple incentives to boost travel purchases

Lotte Duty Free CEO Lee Kap announced the Travel is Coming online to offline shopping festival, describing it as a stimulus to boost purchases by Korean travelers.

The retailer has been in marketing overdrive since March, offering up to KRW 2 million ($1,615) of LDF PAY to local customers and selling famous international brands at up to 80% off. On top of that, up to 60,000 KRW (48 USD) in LDF PAY was presented to shoppers depending on how much they spent.

Lotte is also hosting what it has called the “Dynamic Exchange Rate Clearing Event”. This takes into account the Won-Dollar exchange rate, which has been affected by the recent strong trend of the latter. Under the LDF PAY scheme, benefits are granted to customers based on the exchange rate at the time and the amount spent at the Lotte Duty Free store in the city centre.

When the dollar exchange rate exceeds 1,250 KRW and falls below 1,300 KRW, a maximum of 20,000 KRW (16.15 USD) is granted. When the dollar exchange rate exceeds 1,300 KRW, a maximum of 35,000 KRW (28.30 USD) is offered.

Lotte also unveiled a range of benefits for online shoppers. Payments in Lotte Internet Duty Free Shop The Dream Money (25 USD) and Kakao Pay (up to 45 USD) are presented. The online membership level is also upgraded to higher PURPLE status during the promotion period.

An overseas travel kit is also offered as a gift. Three eco-friendly, plastic-free soaps will be introduced to customers who spend more than USD 200 at the downtown Lotte Duty Free store or USD 100 at a shop in Incheon International Airport.

The Korea Herald celebrates the easing of strict social restrictions. Click on the image to read the full article.

Until June 30, purchase frequency incentives will be offered. LDF PAY 30,000 KRW (24.25 USD) will be presented to customers who complete a total of six stamps. However, to benefit from the advantages, the departure of the trip and the delivery of the products purchased must be made before June 28. Customers who complete the frequency will have the chance to win a variety of benefits such as LG Standby Me and an Apple Watch through a lottery.

Special perks for wedding guests traveling on their honeymoon are also featured. An offline VIP Gold upgrade; LDF PAY up to 50,000 KRW (40.40 USD); and 175 USD in the Internet Duty Free Shop The Dream Money will also be paid. Affiliate services such as roaming are also discounted.

Lee Sang-jin, Head of Marketing Division of Lotte Duty Free, said, “We have expanded the benefits for customers who visit Lotte Duty Free in anticipation of unrestricted overseas travel and the resumption of normal daily life.

COVID cases plummet; flights up

South Korea reported 90,836 new locally transmitted coronavirus cases on April 21, continuing the recent steep decline in infections since the peak of 621,178 cases caused by omicron on March 17.

Today’s figure, provided by the Korea Disease Control and Prevention Agency (KDCA), is 57,558 cases, -38.7% lower than a week ago, according to the Korea Herald.

Airlines are responding positively to the lifting of travel restrictions. Air Busan, the budget arm of Asiana Airlines, announced this week that it will restore five new international routes next month as pent-up demand runs wild, the Korea Herald reported.

Demand for so-called revenge trips is expected to be skyrocketing, with airlines such as Air Busan responding by restoring their long-shut down international route networks. Click on the image to read the full report.

Air Busan began offering one weekly flight to Saipan in late January following a travel bubble agreement between South Korea and Saipan. On March 16, it added another flight to Saipan and relaunched the Busan-Qingdao route.

Next month it will open routes from Incheon to Osaka, Tokyo, Guam, Nha Trang in Vietnam and Kota Kinabalu in Malaysia with government approval.

The government will allow 100 additional weekly flights to a range of destinations in the United States, Europe, Thailand and Singapore, where quarantine exemptions and visa-free entry are possible.

Incoming travelers are now exempt from the seven-day quarantine requirement, only having to submit negative PCR test results upon arrival and 48 hours before departure.